https://nataliegoguen.co/writing Essays on marketing engineering, SEO/AEO and AI search, build-vs-buy, and running a one-person marketing function with self-built tools. en-us Sun, 09 Aug 2026 12:00:00 +0000 https://nataliegoguen.co/writing/linkedin-ai-slop-crackdown https://nataliegoguen.co/writing/linkedin-ai-slop-crackdown Sun, 09 Aug 2026 12:00:00 +0000 LinkedIn added a 'Seems like AI slop' flag and is cutting reach on generated posts. A marketer who ships AI in production explains where the line actually is. AI LinkedIn Content Strategy https://nataliegoguen.co/aeo-guide https://nataliegoguen.co/aeo-guide Sun, 09 Aug 2026 12:00:00 +0000 The definitive guide to Answer Engine Optimization: question research, answer-shaped pages, machine legibility, and citation testing, from a program cited by ChatGPT, Gemini, and Perplexity. AEO AI Search SEO https://nataliegoguen.co/writing/one-person-marketing-stack https://nataliegoguen.co/writing/one-person-marketing-stack Fri, 07 Aug 2026 12:00:00 +0000 How one marketer covers strategy, execution, reporting, and budget with no drop in output: the self-built stack of tools, automation, and dashboards behind it. Marketing Engineering Automation Marketing Ops https://nataliegoguen.co/writing/aeo-methodology-ai-search-citations https://nataliegoguen.co/writing/aeo-methodology-ai-search-citations Wed, 05 Aug 2026 12:00:00 +0000 The AEO methodology that earned AI-answer citations in ChatGPT, Gemini, and Perplexity ahead of much larger competitors, plus stronger organic search. AEO SEO AI Search https://nataliegoguen.co/writing/in-house-ai-tool-teardown https://nataliegoguen.co/writing/in-house-ai-tool-teardown Mon, 03 Aug 2026 12:00:00 +0000 A build teardown of the in-house AI tool that replaced a third-party vendor and took a recurring contract off the books: scoping, build, rollout, and lessons. AI Tools Build Teardown Marketing Engineering https://nataliegoguen.co/writing/marketers-learn-to-code-ai-era https://nataliegoguen.co/writing/marketers-learn-to-code-ai-era Tue, 28 Jul 2026 12:00:00 +0000 A practical path for marketers learning to code with AI as a partner: what to learn first, what to skip, and the honest limits of vibe-coding a marketing stack. Marketing Engineering AI Career https://nataliegoguen.co/writing/seo-is-becoming-aeo https://nataliegoguen.co/writing/seo-is-becoming-aeo Tue, 23 Jun 2026 12:00:00 +0000 A classic SEO's guide to the shift toward AEO: which fundamentals still carry over, what genuinely changes for AI search, and what to stop doing entirely. SEO AEO AI Search https://nataliegoguen.co/writing/twenty-agent-company-saastr-ai-stack https://nataliegoguen.co/writing/twenty-agent-company-saastr-ai-stack Tue, 02 Jun 2026 12:00:00 +0000 SaaStr runs 20+ production AI agents under a Chief AI Officer. What that signals for marketing teams, the cloning-machine rule, and a sane adoption sequence. SaaStr AI Agents AI Marketing Ops Marketing Engineering https://nataliegoguen.co/writing/measuring-ai-impact-on-marketing https://nataliegoguen.co/writing/measuring-ai-impact-on-marketing Tue, 26 May 2026 12:00:00 +0000 How to measure and prove the ROI of AI work in marketing: the dashboards, attribution, and framing that make executives believe the number instead of the hype. AI Marketing Ops Marketing Engineering https://nataliegoguen.co/writing/saastr-ai-annual-2026-field-notes https://nataliegoguen.co/writing/saastr-ai-annual-2026-field-notes Mon, 18 May 2026 12:00:00 +0000 Field notes from SaaStr AI Annual 2026: where the Lemkin and Ibarra AI-agent playbook matches my one-person experience shipping AI, and what I apply next. SaaStr AI Agents AI Marketing Engineering https://nataliegoguen.co/writing/prompting-is-not-a-strategy https://nataliegoguen.co/writing/prompting-is-not-a-strategy Tue, 21 Apr 2026 12:00:00 +0000 What AI marketing looks like once it ships to real funnels: LLM features in production, guardrails, cost control, and the failure modes prompt tutorials skip. AI Marketing Engineering Automation https://nataliegoguen.co/writing/build-vs-buy-ai-era https://nataliegoguen.co/writing/build-vs-buy-ai-era Thu, 19 Mar 2026 12:00:00 +0000 A build vs buy framework from a marketer who replaced a recurring vendor contract with an in-house AI tool. When to code it, when to sign, and how to know. Marketing Engineering AI Tools Build Teardown https://nataliegoguen.co/writing/ai-marketing-stack-of-one https://nataliegoguen.co/writing/ai-marketing-stack-of-one Tue, 24 Feb 2026 12:00:00 +0000 A working breakdown of the AI marketing stack that lets one marketer do a team's work. Which tool categories earn their keep, and where the AI hype wastes time. AI Marketing Engineering Automation https://nataliegoguen.co/writing/aeo-field-guide-brand-citations https://nataliegoguen.co/writing/aeo-field-guide-brand-citations Tue, 27 Jan 2026 12:00:00 +0000 A hands-on AEO field guide from a program that won citations in ChatGPT, Gemini, and Perplexity ahead of larger competitors. Steps, tests, and failure modes. AEO AI Search SEO